SNAG THE AUDIENCE WORKBOOK NOW!
CAIT RAIMONDO MARKETING WAS FOUNDED ON TOSTITOS & A DREAM:
I have spent a decade in boardrooms, auditoriums, ballrooms and nearly every other venue you can imagine. I have heard moving presentations that have stayed with me years later and some of the very worst presentations in existence. What I have found is that this generation is brilliantly smart and has a lot to offer, but with so much content - from ads, blog post & online courses to DIY tutorials, continuing education, trainings and seminars – there is an overwhelming amount to consume at any given moment.
And that is a wonderful problem to have, but boy can it be frustrating to be tasked with creating something worthy of breaking through the noise and demanding the attention of others.
This question can be hard to navigate. Tough to answer and even tougher to translate into a confident & strong voice.
That's where I come in.
I want to help you tell a great story through compelling slides. I believe in the art of walking that fine line between professional and approachable, casual and stuffy.
I've spent nearly a decade fine tuning the art of slide design & pairing that with the science of a compelling narrative - when you put the two together, magic happens,
And I can help you.
AND NOW, FOR THE JUICY STUFF.
I grew up just outside of Philadelphia and had a childhood out of an A.A. Milne book. We had this holly tree in our backyard that had grown so tall, the bottom six feet or so had no branches - effectively creating a little room inside tented with the weighed down holly bowing out from above. I used to sit in there for hours reading and imagining all sorts of stories, and that, in turn, translated to a love of writing. I played basketball in high school, drove a beat up SAAB 1994 convertible [my pride & joy which I named 'Saab'astian] and my AIM screen name was kissmecait.
When it came time for college I wanted a new adventure in a new state, and so off I went to Boston. While in school at Boston University I studied abroad in Dublin, soaking up the stories of friendly bar stool neighbors with their thick Irish brogues.
I met my husband on a blind date just a few days before I left for Ireland. "It was fun while it lasted!" I said, "but I'm off to a new country!"
You would know he bought a ticket and flew over during his spring break - like something out of a Nicholas Sparks novel. I was smitten and the rest, as they say, is history.
We both graduated and landed jobs in NYC. The Big Apple treated us well - we saved no money but MAN did we have fun. I started working for The Wall Street Journal, and was suddenly surrounded by brilliant people and writing that didn't just set the bar high...it was the bar. I was a tiny fish in a big pond and I worked my butt off to compete with the talent of my peers.
Nearly a decade later, life looks a little different but it's so full:
My mornings start with a raspy, demanding "Hello?! I'm awake!" from my son's room.
I find myself thinking things like "Gee, the writers for Daniel Tiger are really talented."
I never drink my coffee while it's hot & I wear leggings like a uniform.
I still read voraciously. Usually via kindle. Usually while rocking a little guy to sleep. But I still love words and I believe in the power of a strong story, especially in today's world of information overload.
So tell me your story, friend, and let's polish it up so that the world will want to hear it, too.
Not my circus, not my monkeys. [ or, more often, this is my circus & these are my monkeys. see above photo. ]
The ability to sit next to one another in silence and feel perfectly comfortable, to share a bottle of Trader Joe's $2.99 wine without judgement & to establish a book club that acts as a front for watching the Bachelor together.
My dad turned 60 this past year, and he is truly the man who has everything. So, I roped my grandmother into doing the Ancestry DNA kit and I spent months researching his heritage, including hiring a researcher in Poland. We uncovered ancestors who came over on the Mayflower, new cousins & tons of cool tidbits!
PREACH. My go-to reply when I agree 110% with someone's sentiment. It annoys no one more than my younger sister; she's seven years younger than me and has vowed to never let me become uncool. She's failing miserably.
A good foot massage. My local nail salon asked me if I would like to extend the pedicure massage by 10 minutes for an extra $5, and I never looked back. My mother, on the other hand, has come close to kicking her nail technician in the face she is so ticklish. We stick to manicures when we get pampered together.
A fall scented candle, fuzzy socks, a baby sleeping on my chest, a great book & some chips and salsa with football [and my fanatic husband] in the background. Our babies are in the squirmy stage & my wardrobe wishes I would stick to the celery instead of the chips, but overall life is pretty good!
For presentation tips, encouragement, real life case studies and content best practices alongside a healthy dose of my two [soon to be three] kids & happy hours, let's connect on instagram!